It means saying no to the 100 other good ideas that there are. ”People think focus means saying yes to the thing you’ve go to focus on.
And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. "It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't.
READERWARE BOOKS SORT COLUMNS MAC
At Apple, new-product development starts in the gut and gets hatched in rolling conversations that go something like this: What do we hate? (Our cellphones.) What do we have the technology to make? (A cellphone with a Mac inside.) What would we like to own? (You guessed it, an iPhone.) "One of the keys to Apple is that we build products that really turn us on," says Jobs. "You can't ask people what they want if it's around the next corner," says Steve Jobs, Apple's CEO and cofounder. The Good Steve article has chewy knowledge nuggets from him on being innovative, connecting with consumers, staying focused, managing people, and hiring talented people. The March 17th issue of Fortune magazine has a " Good Steve | Bad Steve" take on Steve Jobs. (Once done riffling, get to buying and reading the book.) Take a few moments to riffle through some of the money quotes plucked from the introductory chapter to THE RED RUBBER BALL AT WORK.
READERWARE BOOKS SORT COLUMNS PROFESSIONAL
In THE RED RUBBER BALL AT WORK, we learn how the professional lives of well-known chefs, marketers, authors, surgeons, and engineers were influenced by the seemingly childhood games they played as children. Recently, Kevin published a follow-up book profiling how “play” shaped the lives of notable business leaders. It’s what you do when no one tells you what to do.” According to Kevin, “Your red rubber ball is what grabs you by the soul. Some of us just need a little inspirational prodding to find it. Kevin uses a symbol of our childhood-a red rubber ball-as a metaphor for us adults to rekindle our passion for playing.Īs Kevin shared in his first book, the red rubber ball represents “play” and ‘play’ is “any activity, topic, or purpose that makes you excited about the day.” Everyone has a red rubber ball. His enthusiasm for unlocking the unbridled playfulness we once enjoyed as children is as contagious as it is important. I’m a Kevin Carroll fan-it’s not hard not to be one.
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